Privacy Policy

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

1. Introduction

Infinity Incorporated Ltd (Company No. 03582519), registered in England and Wales with its registered office at 1 Central Street, Manchester, M2 5WR, is committed to protecting the privacy and security of your personal information.

This privacy notice explains how we collect, use, store and protect personal information when you use one of our websites or purchase products or services from us.

Infinity Incorporated Ltd is the data controller and is responsible for deciding how we hold and use personal information.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025.

2. Data Protection Principles

We comply with applicable data protection laws. Personal information will be:

  • Used lawfully, fairly and transparently
  • Collected only for specified, explicit and legitimate purposes
  • Limited to what is necessary for those purposes
  • Accurate and kept up to date
  • Retained only for as long as necessary
  • Kept secure using appropriate technical and organisational measures

3. Personal Information We Collect

We may collect, store and use the following categories of personal information:

  • Name and contact details (name, address, telephone number, email address)
  • Account registration and login details
  • Order and quotation details
  • Payment information (processed by third-party payment providers)
  • IP address and website usage information
  • Communications you send to us
  • CCTV footage at our premises where applicable

Personal data does not include anonymised information where individuals can no longer be identified.

The provision of your name, contact details, and payment information is a contractual requirement necessary for us to process your orders or provide requested services. If you do not provide this information, we will be unable to fulfill your order or enter into a contract with you.

4. Cookies

Our websites may use cookies and similar technologies to:

  • Enable core website functionality
  • Analyse website traffic and usage
  • Remember user preferences
  • Improve website performance and user experience

You can control cookies through your browser settings and, where applicable, through our website cookie preferences tool.

5. Website Analytics

We may use website analytics services to help us understand how visitors use our websites and to improve their functionality and performance.

These services collect information such as pages visited, time spent on the website and general location information based on IP address.

Analytics information is aggregated and does not normally identify individual users. Where analytics cookies are used, they will only be placed on your device where permitted by applicable law.

We may use third-party analytics tools such as Google Analytics or Microsoft Clarity.

6. How We Collect Information

We collect personal information in a number of ways, including when you:

  • Use one of our websites
  • Place an order or request a quotation
  • Create or log into an account
  • Contact us by email, telephone or online forms
  • Interact with cookies or analytics tools on our websites

We may also receive information from trusted third-party service providers.

7. How We Use Your Information

We will only use personal information where permitted by law. This includes:

  • Processing orders and providing our services
  • Managing customer accounts
  • Responding to enquiries
  • Improving our products and services
  • Managing and administering our business
  • Preventing fraud and misuse of our services
  • Establishing, exercising or defending legal claims
  • Complying with legal and regulatory obligations
  • Operating CCTV systems at our premises for the purposes of site security, crime prevention, and the safety of staff and visitors.

We rely on the following lawful bases when processing personal data:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests of our business
  • Consent where required

Where legally permitted (including under the soft opt‑in rules of the Privacy and Electronic Communications Regulations), we may send marketing about similar products or services.

Where we send marketing communications, you can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

8. Automated Decision-Making

We do not normally make decisions about individuals based solely on automated processing that produces legal or similarly significant consequences.

If automated decision-making is introduced in the future that has legal or similarly significant effects on individuals, we will ensure appropriate safeguards are in place and inform affected individuals in accordance with applicable data protection laws.

9. Payment Processing

Payment card transactions are processed by authorised third‑party payment providers.

We do not store full payment card details on our systems.

10. Sharing Your Data

We may share personal information with trusted third parties where necessary, including:

  • Payment processors
  • IT and website service providers
  • Delivery companies
  • Professional advisers

All third parties are required to respect the security of your personal data and process it in accordance with applicable laws. We require these third parties to enter into data processing agreements where they act as processors. We also have procedures in place to deal with any suspected personal data breach and will notify affected individuals and regulators where legally required.

11. Data Security

We have implemented appropriate technical and organisational security measures designed to protect personal data from accidental loss, unauthorised access, alteration or disclosure. While no system can be completely secure, we continuously review and improve our security practices to protect personal data. These measures include physical, technical and administrative safeguards.

12. International Transfers

Some service providers may process personal data outside the United Kingdom.

Where this occurs, we use approved safeguards such as the UK International Data Transfer Agreement or UK Addendum to the EU SCCs

13. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory requirements.

When determining appropriate retention periods, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process the data and applicable legal requirements.

  • Orders and financial records – retained for 7 years (Legal Obligation)
  • CCTV, for the prevention and detection of crime – retained for 30 days (Security/Legitimate Interests)
  • General enquiries – retained for 12 months (Legitimate Interests)

14. Your Rights

Under UK data protection law you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request erasure of your personal data
  • Object to processing your data
  • Request restriction of processing
  • Request transfer of your personal data
  • Withdraw consent where processing is based on consent. You can withdraw consent at any time. This will not affect the lawfulness of processing carried out before withdrawal

Requests can be made using the contact details below.

15. Children’s Privacy

Our websites and services are not intended for children, and we do not knowingly collect personal data relating to children. If we become aware that personal data relating to a child has been provided to us, we will take steps to delete that information.

16. Data Protection Complaints

If you have any concerns about how we collect, use or protect your personal data, please contact us in the first instance so that we can investigate and resolve the issue.

You can raise a data protection complaint by contacting:

Infinity Incorporated Ltd

Email: info@infinityinc.co.uk

 

We will acknowledge your complaint and aim to respond to complaints within 30 days.

If you remain dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection issues.

Website: https://ico.org.uk

17. Changes to This Policy

We may update this privacy policy from time to time to reflect legal, regulatory or operational changes.

The latest version will always be available on our website.

18. Contact

If you have questions about this privacy policy or how we handle personal data, please contact Infinity Incorporated Ltd at info@infinityinc.co.uk.

Last updated: March 2026